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Signs are mankind's oldest and still most direct form of visual communication. In the contemporary environment, they are used for guidance, orientation, place mapping, locational awareness, information, advertising, and market specific promotion.

Although their use is universal, an understanding of precisely how they function to serve the needs of our high speed, high energy environments is critical to assure that the messages they convey are clearly visible and readily understood.

It is to the accomplishment of these ends that the research programs of the United States Sign Council Foundation are undertaken.