The United States
Sign Council Foundation is dedicated to the funding of
empirical research designed to optimize the use of sign
based communication in the modern landscape through the
application of observed scientific principles and mathematical
Signs are mankind's
oldest and still most direct form of visual communication.
In the contemporary environment, they are used for guidance,
orientation, place mapping, locational awareness, information,
advertising, and market specific promotion.
use is universal, an understanding of precisely how they
function to serve the needs of our high speed, high energy
environments is critical to assure that the messages they
convey are clearly visible and readily understood.
to the accomplishment of these ends that the research programs
of the United States Sign Council Foundation are undertaken.
Executive Offices: 211
Radcliffe Street * Bristol, PA 19007 * Phone: 215.785.1922
The UNITED STATES SIGN COUNCIL FOUNDATION
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